Long Tail Traffic Is Hiding In Long Form Content
Start focusing on your visitors, on the people that want to buy your product or services. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. By starting a blog —or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Keyword selection requires its dueconsideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users.
On page optimization is a foundation for successful SEOMake sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. High Flesch-Kincaidreadability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.
Long Tail Traffic Is Hiding In Long Form Content
Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself. Anchor text diversification is all about not having the text links. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab.
Some more ideas around this can be found here:
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Bucket brigadesGaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement." Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords – or at least clear and direct information – in your URL is a best practice.
Google Ranking FactorsThe meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source.
Talk to your customers
Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Make it easier for search engines to index your website. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. If yourwebsite or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum.