Can SEO be the solution to our problems?
Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 As visualcontent becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Search enginespiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Keyword research is still usefulwhen trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want.
The landscape of SEO changes fastCompetitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers.
Don’t blindly follow every advice about website traffic you can find onlineEvery site-owner needs to gather links and local business owners would probably benefit even more for good links. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.
Talk to your customersAccording to Gaz Hall, a UK SEO Consultant : "The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough." You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. High authority links are great, but in my opinion, relevant links win the game every time.
Encourage +1’sBy performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Today, many sites use secondarymenus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages." Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google.
Taxonomy and post type needs
Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular.