Taxonomy and post type needs

On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page.

Stay Alerted to Your Competitors’ Backlinks and Mentions

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to.

Structuring the entire page

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful.

Create fresh content

According to SEO Consultant, Gaz Hall: "Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for." So how do you determine your competition? What should you be looking for? Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical" can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds.

Are you focussing on the right keywords?

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy.

Do-Not dump the anchored links with keywords

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Unlike some aspects of the mysterious Quality Score “secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links.