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Backlink Ranking Factors

Review competitive lists and other pertinent industry sources. You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page ...

Bring Your Customers Back

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy ...

Submit to Google Local Listing

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Trustworthy sitestend to link to other trusted sites, while spammy sites receive very few...

Dynamic vs Static- Which is preferred?

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. While producing incredible content may get you some links, the truth is, you are going to have to do s...

It takes more than just continuous output to get anywhere with a blog

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Location search is growing every year and we...

Which SEO tactics pay the greatest dividends?

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of...

Quality pages are what Google wants to rank

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. We all know that getting backlinks (a.k.a. inbound links) fro...

Internal Contextual Linking On Long Tail Keywords

A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Effective content curation, bet...

The web is the new Yellow Pages

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. The number, accuracy and quality of your business' local citations...

Offer city-, service-, or product-specific specials

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes", just as we do when we’re enticed by fad diets. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redir...