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Design a link-earning strategy

One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “aband...

Be mindful of site structure for SEO

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page If your current website isn’t using HTTPS then you should start scoping out a migration. Remember, great quality and lengthy content will work best, b...

Check for broken links on your website

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here") and even worse, o...

Conversions are Truly the Only Thing that Matters

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. When selecting keywords, you should also keep the purpose of your website in mind. Opt for tran...

Add Modifiers to Page Title

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites When you run the same query on different search engines, you will pro...

Never back down from a challenge

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywo...

Test different keywords with different pages

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyw...

Drop your Keyword in the First 100 Words of the Article

A great and fast way to convey your goal is by using headlines and taglines. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? The content on y...

Have a Unique Domain Name To Create a Brand

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use...

Decrease your landing page loading time

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their descr...